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Posts Tagged ‘Scott Adams’

Where is "Creativity" found?

September 4th, 2009

One of my chief purposes in creating a course on Creativity & Entrepreneurship for UC Berkeley engineers and MBAs was to prove a point:  creative genius and innovation can be found in many aspects of the start-up or intrapreneurial venture.  It’s not just new products or services, but in my experience, you can find highly creative approaches in leadership, business model, marketing, manufacturing, sales/channel approach, financing and fund-raising.

After 12 years in the venture capital business I like to say “show me a strong Entrepreneur, and I’ll show you a highly creative thinker.”  It’s not only the nature of an entrepreneur to get creative & think differently – but it’s pretty much a REQUIREMENT – the sheer number of challenges one has to face to get a venture from concept to exit is mind-boggling these days and new challenges crop up at every turn in the process.

But where do creative concepts and approaches typically come from?

The ultimate student of management, Peter Drucker, identifies 7 sources of innovatoin in his book Innovation & Entrepreneurship, which was nicely condensed into an HBR article called “The Discipline of Innovation” (HBR 3480).  He says new ideas are found from:

(1) unexpected occurencesdrucker1
(2) incongruities
(3) process needs
(4) industry & market changes
(5) demographic changes
(6) changes in perception
(7) new knowledge

I love #1 an #2, because they are also the reason a GOOD JOKE works – the “unexpected” or “incongruent” punchline leads to a creative new outcome – which leads us to (hopefully) laugh.  In his book The Medici Effect, Frans Johanssson likes to call the place where creative thoughts occur “The Intersection.”  The intersection is the spot in your mind, or reality, where thoughts from 2 or more fields or disciplines intersect, creating a new concept or idea.

Seth Godin, founder of Squidoo and author of  numerous web and marketing books actually takes the argument in almost the OPPOSITE DIRECTION.  In a January 2009 blog post writes “For me, creativity is the stuff you do at the edges. But the edges are different for everyone, and the edges change over time.”   The edge, as in “leading edge”, means being on the fringe of a movement and demonstrating a new approach that leads the pack, which others have not yet thought of. Depending upon your own experience, the edge might look creative or it might look mundane.  Creativity is in the eye of the beholder.

Perhaps The Edge and The Intersection are quite related.

When my friend, Scott Adams (the quintiscential entrepreneur) conceptualizes a Dilbert cartoon strip over his morning coffee, his mind has the ability to pull incongruent thoughts together in unexpected ways.  Scott, who certainly seems to think at “The Edge” with his sarcastic observations of life,  creates the Dilbert cartoon strip somewhere along the  “The Intersection” of restrictive business rules and every-day life principles.

dilbert4

Hats off to all those creators and entrepreneurs – living on The Edge, driving in The Intersection, and (hopefully) enjoying The Ride.