Frans Johansson’s book The Medici Effect, is a work about innovation that speaks truths about the way that inventions and innovation have come about over history. Frans points to examples throughout history in which the INTERSECTION of diverse ideas, cultures, disciplines and/or minds yielded a creative or innovative solution or creative work. Frans aptly named his book after the success of the 15th century House of Medici in Italy who brought together a diversity of cultural and artistic talent from around the world. The result birthed The Renaissance.
In his second book, The Click Moment (Penguin Publishing, 2012) Frans goes beyond the observation that diversity yields innovation. He set out to better ask the question: are great innovations and/or creativity the result of careful investigation, strategy and action – or could they often be the result of chance interaction, serendipity or luck. And, if a new discovery or innovation is due to serendipity , then was there a set-up or something that the inventor(s) did to be better prepared for this momentous occasion?
In the book, Frans points to many inventions that actually appear to have been born out of serendipitous moments: the Twilight book series, Starbucks Coffee, Facebook and the Apple Macintosh…and many more examples. These “aha” moments of serendipity that produced at the intersection of diverse opinions, cultures, or disciplines are what Frans calls “Click Moments”.
“….a serendipitous encounter, an unexpected moment of insight or an unplanned culmination of events.There was one instant in which fate turned their way, a moment they can look back at and say ‘that was when it started’. We all have this ‘click moments” – Frans Johnansson, The Click Moment
There is one story that is not told in The Click Moment, but might have been. It’s the story of Twitter — one of the most intriguing cultural and global innovations of the 21st century. The story behind the serendipity of Twitter, like many future inventions that will undoubtedly come, will be told at The Intersection, on January 19, 2013 at Google. At The Intersection, Frans will discuss The Click Moment and will interview Twitter Co-Founder Ev Williams in a unique dialog about what really happened at the creation of Twitter and how a string of failed applications and investments led the team to notice the simple internal tool that Jack Dorsey had developed…and how that tool went on to become one of the great innovations of the 21st century. To come see Frans and 14 other incredible speakers on Innovation, you can apply at: http://intersectionevent.com/join-in.