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Keeping Innovation Simple – social entrepreneurship

July 19th, 2010 by admin Leave a reply »

I get little argument when I suggest to entrepreneurs that they keep their businesses simple, that they focus on getting the simple steps done first, or that they focus on products that meet simple consumer needs.

But TALKING ABOUT simplicity and actually enabling it are two different things. It’s amazing how complex things can get when you hire a team of bright minds, create partnerships or define the functions of your product!

I was on the website Echoing Green (a early-stage social venture firm) and came across the video for one of their “Green Fellows” – a woman named Jodie Wu.  I love the innovations that she is creating with a somewhat mundane (by US standards) technology and transforming it into something of value to the poor villagers in other countries around the world.  This is simplicity in action.

What I see here is an entrepreneur who is taking a basic/antiquated technology – the bicycle – and looking at the world through the eyes of the social entrepreneur in Africa, South America, India, or China – and coming up with an innovative way of approaching this technology for alternative uses.

Will the organization itself get funding, grow successfully and launch? Perhaps? But they certainly are off to an innovative approach to social entrepreneurship that may re-purpose an old technology for the benefit of the Third World.

Have examples of simplicity that you can share? I’d love to hear from you…

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