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Hey, what’s the Big Idea?

January 5th, 2010 by admin Leave a reply »

How many times have you read a good book and thought to yourself “That’s a good idea, I should apply that to my own life“….but invariably you did NOT apply it to your life because you had no specific way to do so, or you forgot, or you were just too lazy to do so?

Big Ideas in Short Bites

Brian Johnson probably had these thoughts too, but he decided to do something about it…so he’s spent the past 18 months (much of it in Bali – SWEET!) reading his selection of the Top 101 books of all time in philosophy, self-help, business/leadership, and spirituality…and created short compendium notes (think: “cliff notes with actionable items”) of the best-loved books of all time.

Want to apply principles of Dale Carnegie, Tony Robbins, Mihaly Csikszentmihayi or Don Miguel Ruiz to your life? Then go get the overviews at PhilosophersNotes , sign up — and gobble up great learnings in short bites.  Brian’s made if available in written, audio and (sometimes) video versions. He’s entertaining and genuinely a nice guy :)

How Creative is this really?

For those of us who suffer from CNG (a.k.a. “Cliff Notes Guilt” as in: “I really should have read the whole book for class but I used cliff notes to get me over hump”), the question you are probably asking is “So… where is the creativity or innovation here”?

I think Brian is onto something very creative – see  this video on his latest project called “LIFE 101″

He has begun to map out the storyboard for a future book/series that will mesh together the great ideas contained in the first 101 books he’s read and reviewed.  This seems to be a creative idea that perhaps others have thought of, but has any one single (other than a book reviewer) actually chosen, read, digested, analyzed, and re-formulated the top 101 philosophy books? That seems useful to me.

See Brian’s blog for more on this…

From “Creativity to Innovation”

If Brian is able to create a Mash-up of the top 101 books, what is the result? Is it possible he will create new connections and intersections (see my past post on Intersectional Creativity and Mashups) that others have not seen before.  Yes, probable. The exciting thing is that by having created a forum in Philosophers Notes where others can view and take action on these books, I think he’s actually using today’s technology in a very innovative way – to turn Ideas and Creativity into actionable results.

Looking forward to Master Brian’s results in the coming year!



  1. Marelisa says:

    Hi Randy: I came across Brian Johnson’s site last week when I was writing about “The Power of TED (The Empowerment Dynamic)”. I liked his story on how he wanted to take an MBA on important life lessons and since he couldn’t find one, he created one. I definitely agree that by studying those 101 books closely he’s likely to notice connections that others miss. In addition, I also agree that we can all have good ideas, but it’s the execution of those ideas that really matters.

  2. Way cool! Some extremely valid points! I appreciate you penning this post and also the rest of the website is very good.

  3. Good resource. I do a lot of reading in classical philosophy, but I have been branching out further into contemporary philosophy. Thanks for the posts.

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